How Can Chatbots Strengthen Your Bond with Your Customers?

06/23/2020

When you visit a website, you might have noticed a little box popping-up in the right-hand corner of the website asking you "How Can I Help You?". This little box that you see is a chat window designed to address your issues or concerns in real-time. Businesses use chat tools to help customers out by not letting them wait on to speak with a live person. You simply type in your question and an answer comes out in a couple of seconds. Long-term customer relationship is what businesses strive for, and this is the reason why chatbot development services and other artificial intelligence services are becoming highly in demand. If you want to make your bond stronger with your customers, you should consider approaching a chatbot development company to leverage the benefits of using chatbots on your website.

Chatbots are always online and available 24x7 round the clock to answer questions of customers at any hour of the day. This helps businesses to improve their response rate and provide customers with instant gratification which keeps them coming back. Besides customer service, chatbots can be used in several ways to improve any business, whether big or small.

What is a Chatbot?


A chatbot is an interactive computer program with a set of instructions which facilitates communication between customers and businesses. They leverage various text messaging, website chat windows, and social media platforms such as Facebook and Twitter. Today various different companies are using chatbots to enhance their customer service. These can be also used to improve other areas of your business like sales and marketing.

Wondering how they would help you do so, let's take a look below.

How Chatbot Works?


Chatbots are just like human agents but virtual bots that communicate with customers effectively. When a customer starts a conversation, the chatbot asks in detail what exactly they are looking for to provide them with precise information.

Different Types of Chatbots

Chatbots are classified into different types based on their mode of application. Let us discuss further:

• Normal Chatbot

This is the simplest form of a chatbot which comes with pre-programmed languages. This chatbot offers limited services and can be used only in specific areas. The customer queries are predicted and its respective answers are saved in the library. Whenever these questions are asked, the chatbot responds immediately.

• AI Chatbots

Artificial intelligence chatbots are overcome all the limitations of normal chatbots. They can engage customers in such a way that all their questions get answered. AI-enabled chatbots leverage machine learning algorithms, which they will learn themselves based on different scenarios and conditions. Some AI chatbots can respond based on the emotional mood of their customers. By integrating an AI chatbot into your system, you can sure of zero human error.

• NLP Chatbots

Natural Language Processing or NLP chatbots can understand, process, and reply in the local language. If you want to engage your global customers in the best way possible, NLP chatbot is an ideal option.

How Can a Chatbot Elevate Your Business?

Customers are the valuable assets of a company who can pave a way to its growth and success. Many businesses fail because they cannot meet the expectations of their customers by responding to them on time. Customers do not have enough time to wait to get their questions answered and thus, they look for other alternatives. A business should not lose their new as well as existing customers but should grow its customer base in a larger way. This is when chatbots come into the scene. Having chatbots for your business enables you to engage with your customers at the right time and deliver excellent customer service. This is in turn leads to great customer satisfaction which keeps them coming back to you for their needs or concerns.

Some of the advantages of chatbots include:


• Enhanced customer engagement
• Cost-effective and reliable'
• Customer-friendly
• Enhanced brand value'
• Eliminates human errors
• Highly efficient and productive

Applications of Chatbots

Chatbots are used by almost all industries to improve their sales and revenue. Below are some of the major industries that are using chatbots.

Customer Support

Chatbots reduces the chances of error while dealing with customers. This is why customer support companies have started investing in chatbot development services and integrating chatbots into their customer support services. Chatbot delivers excellent customer care services which makes it one of the best technology applications in the industry.

Human Resource Chatbot

Human Resources have to deal with a lot of documentation and questions, especially when it is a large-scale company. To carry out effective employee communication, companies are considering approaching a chatbot development company to leverage the benefits of chatbots. Companies are using chatbots for a range of purposes right from hiring employees to processing their payslips and resignation.

Banking industry

The banking industry uses chatbots to handle in-house as well as customer relationship management processes. Since banking is one of the most sensitive industries, a small error can tarnish the reputation and brand value of banks. And therefore, using a chatbot is an ideal option to maintain the reputation and trust of clients.

Automotive Industry

A chatbot can help automotive companies to solve queries of customers and convert prospects into leads. They can guide them throughout their buying journey, providing details about all the aspects of vehicles and the company.

And Many Others

Chatbot development services are gaining popularity among many other industries around the world because of the benefits they offer. Chatbots are helping companies in many ways to ensure a long-term relationship with customers.

Platforms Chatbots Can Be Employed

Chatbots can be integrated with your website or social media platforms like Facebook or Twitter. Some of the chatbots used on websites include Imperson, Reply.ai, Flow XO, Drift, and more. Chatbots used on social media platforms include Mobile Monkey, Chatfuel, ManyChat, OctaneAI, and more.

Conclusion

Many companies around the world are using chatbots to automate and streamline their business processes. Chatbots enable companies to become more efficient, increase employee and customer engagement, and create a positive on-boarding and brand experience. Chatbots set free employees from redundant tasks and allow them to focus on more creative and productive ways to achieve the company's goals.

If you are excited to use this technology, you shouldn't wait anymore and approach a reputed chatbot development company for their reliable chatbot development services and other artificial intelligence services.

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